Google Ads advertising, Search Engine Marketing (SEM) and online advertising are terms that are often used interchangeably and quite justifiably! Google is both the most popular website and search engine in the world in terms of visitors and pageviews1. This fact implies that if you want to start advertising your business online, then Google should be your starting point. You have heard about digital advertising, but you are not convinced about the benefits it could bring to your business? You know the benefits of online advertising but you don’t know how to get started? Great, then keep reading this article.
Let's say you want to buy a product or make a reservation for a service. Which is the most likely action you will take for a start or where you will refer to for more information? Well, based on the provided insights by Consumer Barometer with Google2, the internet plays a key role in brand awareness, product/service research and even product/service purchase internationally. This means that nowadays your company’s online presence is almost a prerequisite for your business success. Although, the digital world is highly competitive and online advertising is necessary to make your company stand out at the Search, Display and YouTube networks!
But what are the key advantages of Google Ads advertising which are at the same time its main features? First of all, AdWords with its advanced and precise targeting options can reach your potential customers efficiently when it matters. So it is a critical step to define your ideal and/or potential clients and choose the appropriate targeting in order to approach them online.
Another one advantage that is concurrently the main concern of advertisers is the advertising cost. At AdWords the advertising budget is fully controlled since there is no minimum invested budget and you can set on your own the monthly or even the daily maximum budget you are willing to spend. Something even more important than this is that you pay only when someone clicks on your ad. All the above make AdWords advertising highly measurable as you can check in every detail what each cent that you spent brought you back. In other words, Return on Investment (ROI) and Return on Ad Spent (ROAS) are measurable on Google Ads as opposed to advertising in traditional media where the landscape is somewhat cloudy!
If you want to take the first step towards your company's digital success and you don’t know how, here comes Belugga. For any questions or clarifications, please contact Belugga’s AdWords certified team at firstname.lastname@example.org. We will be glad to answer any questions or comments you may have!
1. Alexa. 2017. The top 500 sites on the web. [ONLINE] Available at: http://www.alexa.com/topsites. [Accessed 06 June 2017].
2. Consumer Barometer with Google. 2017. Global Curated Insights. [ONLINE] Available at: https://www.consumerbarometer.com/en/insights/?countryCode=GL. [Accessed 06 June 2017].